In India, women becoming entrepreneurs is becoming more crucial as it drives economic growth, empowers women, and challenges traditional gender roles. Let’s hear the story of Jayashree, who, with the support of the YouthAid Foundation, transformed her vision into reality. With access to training, resources, and mentorship, Jayashree broke barriers in her field and became a successful entrepreneur. Her entrepreneurial spirit not only improves financial independence but also challenges societal norms, helping build a more inclusive, equitable society for all.
Introduction: Overcoming Financial Crisis
Jayashree Kiran Bhosale, a homemaker from Sinnar, Nashik, faced a life-altering challenge when her husband, the sole breadwinner, lost his job. The sudden financial crisis left her family struggling with mounting expenses and uncertain prospects for their children’s education. Among these hardships, Jayashree made the bold decision to step beyond her traditional role and support her family. Her journey highlights the pivotal role Entrepreneurship Development Programs play in empowering women to overcome challenges and build sustainable livelihoods.
The Turning Point: Embracing Entrepreneurship
Determined to change her family’s circumstances, Jayashree ventured into entrepreneurship. Encouraged by her brother, she traveled to Lonavala to learn the art of making chikki, a traditional Indian sweet. This marked the beginning of Arya Chikki, her home-based business. However, as a first time,she faced numerous hurdles, including limited business knowledge, lack of marketing skills, and no access to broader markets.
Recognizing the need for structured support and guidance, Jayashree participated in a two-day Entrepreneurship Development Program organized by the Centre for Youth Development and Activities. This program was designed to equip women with the skills and tools needed to grow their businesses and overcome barriers unique to female entrepreneur
A Catalyst for Transformation
The EDP played a pivotal role in Jayashree’s entrepreneurial journey. Designed to empower women by providing practical skills, resources, and knowledge, the program addressed the unique challenges faced by female entrepreneurs. YouthAid Foundation’s approach is rooted in enabling women to transition from traditional roles to becoming confident business leaders.
Key Components of EDP
1.Skill-BasedTraining
EDP began with foundational training customized to specific industries, like Jayashree’s chikki-making business. The training not only refined her technical skills but also emphasized quality control, ensuring her products met market standards. Participants were equipped with techniques to enhance productivity, efficiency and innovation in their respective ventures.
2. Business Management Essentials
Many entrepreneurs lack formal business education. Addressing this by introducing essential business management concepts, such as:
- Financial literacy, including budgeting and cost management.
- Operational planning for small businesses.
- Inventory and supply chain management
These lessons enabled Jayashree to plan her production effectively and manage her resources efficiently.
3. Marketing & Branding
The program focused on modern marketing strategies, including the use of digital tools. Jayashree learned to leverage social media platforms and online marketplaces to promote Arya Chikki, expanding her customer base beyond her local community. Branding workshops taught her how to create a compelling identity for her product, enhancing its appeal and marketability.
4. Packaging and Presentation
EDP recognized the importance of professional packaging in attracting customers. Jayashree received training in innovative and cost-effective packaging techniques, which helped Arya Chikki stand out in a competitive market. The emphasis on visual appeal and hygiene standards elevated her product’s perceived value.
5. Legal and Administrative Guidance
Navigating legal and administrative requirements can be daunting for first-time entrepreneurs. And provided hands-on support in:
- Registering her business.
- Understanding tax regulations and compliance.
- Securing necessary certifications for food safety and quality.
6. Market, exposure and Networking opportunities
A standout feature of the EDP was the opportunity for participants to showcase their products in real-world markets. The Foundation facilitated Jayashree’s participation in trade fairs and exhibitions, such as setting up a stall in Pune. This experience not only boosted her confidence but also connected her to customers, suppliers, and fellow entrepreneurs.
7. Mentorship and ongoing support
Beyond training, The foundation provided Jayashree with ongoing mentorship. Experts offered guidance on addressing challenges, scaling her business, and adapting to market demands. This long-term support ensured that she could sustain and grow her venture over time.
These interventions were instrumental in equipping Jayashree with the knowledge, skills, and confidence to navigate the entrepreneurial landscape.
Jayashree shared, “Youth Aid Foundation’s training gave me the knowledge and confidence to grow my business, empowering women and transforming lives through skill development and entrepreneurship.”
Impact of EDPs
The EDP significantly transformed Jayashree’s business and personal life:
- Increased Income: Her earnings grew from ₹10,000–12,000 per month to ₹15,000–20,000, providing her family with much-needed financial stability.
- Enhanced Confidence: Training empowered her to handle business challenges with a proactive approach.
- Family Support: Inspired by her progress, her husband joined the business, creating a stronger family unit.
- Community Influence: Jayashree’s achievement encouraged other women in her community to consider entrepreneurship, fostering a ripple effect of empowerment.
A Model of Empowerment
Jayashree’s empowerment through entrepreneurship demonstrates that financial independence is achievable with determination and initiative. Secondly, the importance of training and support cannot be underestimated; proper guidance can reveal hidden potentials and significantly boost progress. Lastly, family serves as a pillar of strength, as the support from loved ones can enhance success and make the journey more meaningful. Today, Jayashree stands as an inspiration for countless women facing similar challenges. Her transformation from a homemaker to a successful entrepreneur illustrates that with the right resources, support and mind-set, adversity can indeed be transformed into opportunity. ( This article is contributed by Kalyani Mudaliar, Documentation officer at CYDA)
