Transgender individuals in India often face societal rejection and limited access to fundamental rights and opportunities. This marginalization forces them into lives of poverty, with begging and survival sex work as some of the few options available.
This case study highlights Santosh Gathadi’s inspiring journey from social exclusion to entrepreneurial success through the support of United Way Hyderabad and the dedicated efforts of Pritesh Kamble, Director of Rainbow Roots Foundation, through the Milani Program—showcasing the transformative power of inclusive support and empowerment.
Overcoming Societal Stigma and Challenges
As a transgender woman navigating the harsh challenges of societal acceptance in Pune, Santosh faced prejudices and limited opportunities that threatened to constrain her future. When Santosh arrived in Pune, she was keenly aware of the general stigma surrounding her identity, but she refused to let this define her life.
The Desire for Independence and Entrepreneurship
Despite the societal constraints, Santosh was determined to reclaim her dignity and independence. Lacking formal education, she faced a significant hurdle in the world of entrepreneurship, a field that requires proficiency in marketing, financial management, and strategic planning. However, she viewed entrepreneurship as her path to freedom—an opportunity to reshape her identity and make a meaningful impact in her own life and her community.
A Pivotal Turning Point
Santosh’s transition from begging to business was challenging, but each obstacle taught her perseverance and helped her develop effective problem-solving skills. A turning point in Santosh’s journey came when she was introduced to Transgender Millani Program—an initiative designed to empower transgender individuals through business training, financial literacy, and ongoing support. The program was a pivotal moment in Santosh’s life. It offered her much-needed guidance and equipped her with the essential skills she lacked. From understanding the basics of business management to gaining insights into financial planning, the training gave Santosh the confidence and clarity to pursue her entrepreneurial aspirations with purpose and focus.
Santosh’s initial Investment and the launch of her venture
With the support, including a modest grant, she took her first step towards entrepreneurship. She invested in twenty sarees, marking the beginning of her business venture. While it was a small initial investment, it was a crucial step that demonstrated her commitment and belief in her potential. As Santosh started selling sarees, her business slowly gained momentum. Word of mouth spread, and her sales increased, allowing her to build a stable source of income. Within a short period, Santosh was earning a steady Rs.15,000/- per month, which provided her with financial independence and also gave her a newfound sense of purpose and pride.
Mentorship, Community Support and Financial Assistance
The intervention was instrumental in many ways, offering not only a financial grant but also mentorship and unwavering encouragement. This support system was crucial in helping Santosh navigate the challenges of running a business while seeking social acceptance. With this support, Santosh gained access to resources, acquired vital knowledge, and built a thriving business that has since become a source of stability and empowerment for her.
From Begging to Earning: Santosh’s Business Journey
Santosh’s transformation from a marginalized individual dependent on begging for survival to a successful entrepreneur was not only remarkable but also deeply empowering. Her business began to thrive, and she eventually reached a point where she could sustain herself financially and fulfill her needs. The income she earned not only afforded her financial independence but also a sense of pride and dignity that was previously unattainable.
The Transformative Power of Inclusive Initiatives
The comprehensive approach to support marginalized individuals—offering not just financial aid but also skills training, emotional support, and a strong sense of community—was key to her journey. The organization’s unwavering belief in her potential, despite the societal challenges she faced, allowed Santosh to find her confidence and pursue her entrepreneurial dreams.
Santosh Gathadi’s journey is not just a success story—it is a testimony to the power of inclusive initiatives and the vital role they play in empowering marginalized communities. Her experience underscores the importance of programs like Transgender Millani Program in helping individuals from disadvantaged backgrounds access opportunities and skills to create lasting change in their lives. Santosh overcame personal and societal challenges and also became an inspiration to others, proving that anyone, regardless of their background, can transform their life through entrepreneurship.
