The Entrepreneurship Development Program, supported by Mahindra Accelo, plays a crucial role in equipping women with the skills and confidence needed to step into business ownership. By providing access to training, mentorship, and financial resources, such initiatives empower women to take control of their economic futures. Manisha Bhalerao, Program Officer, at Youth Aid Foundation, writes the story of Chitra, who serves as an inspiration to many, reinforcing the belief that when women are given the right tools, they don’t just build businesses—they transform communities.
A Dream Amidst Struggles
Coming from a humble background, Chitra had always been determined to contribute to her family’s income. Yet, like many women in rural India, she faced a harsh reality—limited resources, lack of business knowledge, and societal norms that often-discouraged women from stepping into entrepreneurship.
Despite these challenges, Chitra observed a pressing issue in her village: families had to travel long distances to grind their grains into flour, an essential part of their daily diet. This inconvenience meant wasted time and extra transportation costs, a burden on an already financially strained community. Seeing this gap, she imagined a local flour mill that could make life easier for her fellow villagers. However, her aspirations were clouded by uncertainty. She had no technical expertise, no knowledge of running a business, and most importantly, no financial backing to turn her idea into reality.
The Turning Point
Chitra’s breakthrough came when she learnt about the Youth Aid Foundation, supported by Mahindra Accelo, which provided business training for aspiring rural entrepreneurs. The program was designed to equip individuals like Chitra with the necessary skills to start and sustain their businesses. Encouraged by the possibility of learning, she eagerly enrolled in the program. Chitra was introduced to fundamental business concepts, market analysis, financial planning, and government schemes that could provide financial assistance. For the first time, she saw a clear roadmap to turn her vision into a sustainable business. She gained confidence, not just in her idea but also in her ability to execute it.
From Learning to Implementation
With the knowledge gained from the training program, Chitra began her entrepreneurial journey step by step:
1. Understanding Market Demand
She started by engaging with local families, conducting informal discussions to assess their willingness to use a local flour mill. The response was overwhelmingly positive—people were eager for a nearby solution that would save them time and money.
2. Creating a Business Plan
Using insights from the training, Chitra meticulously planned her business. She outlined the costs involved, anticipated earnings, and devised a strategy to attract customers. This structured approach helped her prepare for the next crucial step—securing the necessary funds.
3. Securing Financial Support
One of the major challenges for Chitra was acquiring the capital needed to purchase the flour mill machine and set up the business. Through Youth Aid Foundation she received grant of Rs.10000/- and also she applied for financial assistance under a government scheme. After much determination, she successfully secured funding, allowing her to buy high-quality grinding equipment and establish a small yet functional workspace in the village.
4. Launching the Flour Mill
Finally, the day arrived when Chitra’s flour mill opened its doors. Located centrally in the village, it was easily accessible to all. To spread the word, she relied on word-of-mouth promotion, community meetings, and the support of early customers who encouraged others to try her services.
Overcoming Challenges in Business
Starting a business was just the beginning. Chitra faced several hurdles, from managing operational costs to convincing some villagers who were hesitant to shift from their traditional flour mills. Some questioned her ability to run a business as a woman, but she remained committed, focusing on providing excellent service. One of the biggest challenges was maintaining consistent quality. Unlike large-scale mills, where flour could sometimes lose freshness, Chitra ensured that her mill produced freshly ground flour, maintaining its nutritional value. This became a key selling point, helping her build a loyal customer base. Chitra’s hard work soon began to yield results.
Achievements
1. Economic Stability
Within months, her business gained momentum, allowing her to earn a steady income of Rs.12,000/- to Rs.15,000/- per month. This financial independence enhanced her family’s living conditions and also gave her the confidence to expand her business further.
2. Convenience for Villagers
The flour mill became a blessing for the community. Villagers no longer had to travel long distances for grinding services, saving time and transportation costs. The convenience of a local mill encouraged more families to support Chitra’s business.
3. Inspiring Social Change
Chitra’s success became an inspiration for other women in her village. Seeing her determination and achievements, many women started considering entrepreneurship as a viable path. Some even approached her for advice on starting their ventures.
4. Business Expansion
With time, Chitra diversified her services, offering to grind different types of grains and introducing packaging options. She reinvested a portion of her earnings into upgrading equipment, ensuring better efficiency and quality.
Starting my flour mill has not only improved my family’s financial stability but also boosted my confidence. The training and support I received made all the difference. Today, I feel empowered and proud of what I have built – Admits Chitra
As Chitra continues to expand her business, she carries forward the hope that more women will follow in her footsteps, breaking barriers and shaping a future where economic independence is within reach for every rural woman.
